Trucking Blog

Anderson Trucking Service Uncovers New Business Identity

St. Cloud, MN -  Anderson Trucking Service, Inc. (ATS) announced today that it is rolling out a new visual identity for its St Cloud, Minnesota company. At the center of the new identity is the silver and red logo, which features a new typeface.

Although this new graphic represents a new visual identity for the company, ATS CEO Rollie Anderson assured customers and employees that everything else remains the same. “This innovative new look is backed by the same good vision, mission and family values that ATS has always offered in our 58 years of operation. The new graphic expresses our identity as a transportation leader. We have the best equipment and team in the transportation industry and because of that we are able to deliver great service.   It represents our dependable, forward-looking focus while drawing on the shape and style of our vintage “bullet” logo used by ATS in its early years. We are combining the best of the old and the new!”

The process for developing the new ATS identity was carefully planned and executed. In early 2012, a group of key ATS leaders from across the business, lead by Scott Anderson, Vice President of Risk Management and Driver Services, engaged in conversation about how ATS presents itself strategically, visually and verbally. Narrative, a marketing firm in Minneapolis was engaged to guide the team through this process.

According to Scott Anderson, “As a company ATS is looking ahead, but we discovered our ‘visual look’ was looking back.   As this process unfolded the key element that ‘we are still ATS’ remained at the center of the project. It was critical that who ATS is didn’t change, but rather, a new look be developed that would convey who ATS is.”

Brent Anderson, Vice President of Heavy Haul and Projects added “This identity is the visual representation of our culture. To people who haven’t met ATS, the visual identity represents ATS. It’s the first interaction people have with ATS as a company. It is a picture of the world inside ATS for the world outside ATS to see. In one single glance it delivers the ATS message of delivering freight and confidence, and creates a lasting impression of our position as the transportation leader.” The core of the ATS identity is the new logo. Brent Anderson continued “It’s sleek and modern look honors where ATS has been but also where it is going. It’s a wheel in motion and leans forward a bit to symbolize how ATS is moving forward. It is the icon or badge of ATS. As a company ATS is very proud to have this logo speak for the organization. It says loud and clear that ‘we mean business’.”

Another important part of the ATS identity is telling the story of what ATS does. What ATS does can be described in four simple words:


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Choose the Trucking Company You Want To Work For

Did you know you can go to and indicate who you want to work for, you fill in your name, email and so on and you may just get offers.

Also, go to this page Become a CDL Driver & Other Resources at the same site and find information on what to expect, driver resources, want to own a truck – what do you do, trucking on a budget, trucking jobs and so on.

Considering the fragile state of the economy in the USA, these are good opportunities if you have your commercial truck drivers license. If you don’t have that, check out trucking schools to learn what you need to know.


And be sure to check out their classified listing too, for various truck drivers jobs available now. Click here



Truckers You Are Being Watched

As reported at cameras are being installed in trucks to watch truckers.  Why you ask ?  Well, four eyes are better than two ?

STRAFFORD, Mo. — New camera technology gives truck drivers an extra set of eyes on the road. Semi trucks might seem big and imposing on the interstate, and many commuters might blame the trucker in case of an accident.

Along I-44 in Strafford Missouri, 18-wheeled trucks pulled in and out of the TA truck stop every minute. Scott Tibbles watched the scene, his first experience of the US trucking industry.

“It seems to be a much bigger industry here, and very different as well,” Tibbles said. “You can’t really compare it to the UK.”

At just 21 years old, Tibbles is already an international businessman. His latest business venture is a company called SmartCam Direct. The company manufactures small hi-definition cameras that stick to a car’s windshield, and see up everything that happens on the road.

Dashboard cameras are becoming increasingly popular in the United States. Many cyclists are attaching similar GoPro cameras to their gear to catch belligerent drivers on city streets. Now truckers are applying the same principle. That’s why a former trucker named Bill Gremminger sells the cameras that Tibbles manufactures.

“There’s a lot of advantages that drivers can have with a camera, especially in transportation,” Gremminger said, “to help them out or to help them avoid any illegal ramifications as far as their job is concerned.”

In other words, the cameras serve as proof in case of an accident. Truck drivers are especially at risk for litigation. They’re big and imposing on the roadway, but the cameras show that the driver isn’t always at fault.

“For the insurance companies it’s a massive thing,” Tibbles said. “It will save you money, it will save your insurance or your license.”

The cameras are different than a consumer model like a GoPro. For one thing, they’re cheaper, and automatically turn on with a vehicle’s ignition.

Even so, Tibbles said it’s hard to market such a product here.

“I don’t think it’s something that people need over here until it’s pushed in their faces,” he said. “Over in the UK, you show it to someone and they automatically see the need for it.”

Gremminger said truck drivers aren’t always tech-savvy, but that a camera could protect them against company pressure to drive faster and harder.

“Drivers are under a lot of pressure to get there on time or drive in adverse weather conditions,” Gremminger said. “Trucking companies are wary because they know that within their company is a pool of drivers who are concerned about their driving habits.”

According to, there are nearly half a million trucking accidents every year.



Trucking Jobs Available in Michigan

If you are looking for a job in the trucking industry, listen up.

There is a clear shortage in Michigan of speedy and direct routes to the middle class.

Yet there remains at least one accessible profession — truck driving — where industry experts see a lack of bodies to fill available seats and collect substantial paychecks.

In a nationwide report last month, the American Trucking Associations estimated a current need for 20,000 to 25,000 big-shipment, long-distance truck drivers. Beyond that, the expected rise in shipping demand coupled with retirements would open up nearly 100,000 new driving jobs in each of the next 10 years, the report said.

“So it’s an opportunity for a lot of people,” said Bob Costello, the report’s author and the trade group’s vice president. “You don’t need a college education. You need to be a safety-conscious, hard-working individual.”

A new long-haul truck driver can generally expect to earn $38,000 to $44,000 (before taxes) in the first year, according to interviews with trucking company recruiters, industry analysts and metro Detroit training schools. Experienced drivers can earn around $50,000 to $65,000 a year, although much depends on the type of hauling and the number of miles driven.

“Carriers are competing with each other for those individuals who are high-quality truck drivers,” said Walter Heinritzi, executive director of the Michigan Trucking Association. “The demand for freight will continue to increase — that’s pretty much acknowledged — but the number of people choosing to go into trucking has not increased.”

The area’s major specialized schools, Suburban Truck Driver Training School in Romulus and the Detroit and Sterling Heights campuses of the U.S. Truck Driver Training School, both charge about $6,000 for tuition for multi week programs. Some trucking companies will reimburse new hires for training school, but usually in monthly increments of $150 to $200.


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Will Strike Shut Down California Port

As reported at, there is finally a break in the clerical workers strike crippling the twin ports of Los Angeles and Long Beach with both sides agreeing this afternoon to federal mediation.

At a press conference today L.A. Mayor Antonio Villaraigosa labeled the agreement to head to mediation – a move the striking workers had resisted till now –an encouraging sign that could end the strike. He said the parties kept at negotiations throughout the night.

CNN reported the mediator will start working on the dispute tomorrow.

The striking clerical workers are part of the 800-member International Longshore and Warehouse Union Local 63 Office Clerical Unit and have been on strike since Nov. 27 against a 14-employer group of shipping lines and terminal owners. What intensified the strike is that the picket lines were honored by the 10,000 regional members of the ILWU.

The clerical workers have been picketing seven of eight Los Angeles terminals and three of six Long Beach terminals even though an arbitrator ruled their walkout last Tuesday as invalid. Their strike and the support it has received from other ILWU members not crossing the picket lines have essentially shut down the affected terminals. The resulting slowdown has cost the busy complex about a billion dollars a day, port officials say.

A union spokesman told the Wall Street Journal the clerical workers fear their jobs are being outsourced to low cost countries in Central America and Asia. But the port employers association told the Wall Street Journal that was a “myth” and claimed it has “offered to guarantee no workers will be laid off, among other outsourcing protections.”

ILWU leaders want jobs traditionally performed by their members to remain as union work and subject to the union’s contract terms, even after individuals holding those positions retire. The employers, on the other hand, want the freedom to fill jobs that need to be filled, and accuse the union of trying to featherbed work that is unnecessary, even after jobs are lost through retirement.

Combined, the Port of Long Beach and the Port of Los Angeles move 40 percent of all containerized trade in the US. More than $300 billion worth of goods flow through the two ports annually.

What the Heck is the Walmart Supercube

Walmart Canada’s controversial supercube configuration, consisting of a cabover tractor with dromedary box pulling a 60.5-ft. drop-deck semi-trailer will operate under revised permit conditions that reflect the concerns raised by the Ontario Trucking Association (OTA).

The 18-month trial will allow five qualified carriers to operate the new configurations, with each receiving four permits.

The OTA had voiced concerns about the initial permit conditions, which seemed to grant the permits to Walmart itself rather than the CVOR-holding carrier that would operate the equipment. The association says the revised permit conditions “reflect most of the recommendations put forward by OTA in recent weeks.”

“While for the most part the trucking industry would prefer to not have to deal with the whole question of extended length trailers, the association’s long-standing position is that it will not stand in the way of changes to Ontario’s truck weights and dimensions standards that would enhance the productivity of the industry, its customers or the provincial economy at large — so long as the proposed vehicles maintain or enhance highway/road safety; meet or exceed provincial dynamic performance standards; produce environmental benefits such as reduced GHG emissions; and allow for a sufficient return on investment,” said OTA president David Bradley. “In addition, OTA has also long held that only carriers with acceptable safety records – those who are prepared to ensure the safety of their fleets and their drivers – should have access to such special permits.”

Revisions to the permit conditions include:

* Stricter conditions, requiring the carrier to have been in the trucking business for at least five years and to hold a minimum of $5 million in liability insurance;

* Increased qualification requirements for drivers, to account for the configuration’s “swing-out” characteristics. Drivers will need to have five years of provable tractor-trailer driving experience and will require additional training;

* Specified origins and destinations.


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Ray Simon in YRC Freight Hall of Fame

Safe driving places man in YRC Freight Hall of Fame

After 39 years of trucking and more than a million accident-free miles, St. Cloud resident Ray Simon has been honored with an induction into the 2012 YRC Freight Hall of Fame.

Simon, along with eight other drivers from across the country, was chosen as part of National Truck Driver Appreciation Week, which was Sept. 16-22.

Simon is no stranger to accolades. He is the only driver in history to win the American Trucking Association’s Grand National Championship three times.

He gives  credit to his mentor Charlie Smith, who worked with him at Yellow Freight Systems and helped him prepare for state and national competitions.

Simon also looks to his brother Bill as a great example of someone who represents the industry as a true professional.

Although Simon retired from active trucking in 2006, he remains involved in the industry. He is a driving instructor at St. Cloud Technical & Community College, volunteers at ATA competitions as a judge and mentor, and recently restored an International CO9670 tractor.

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Chicago 23 New Food Truck Stations

Chicago’s 23 Food Truck Stations A Good Start

If all goes according to Mayor Rahm Emanuel’s plan, Chicago’s  food trucks will have 23 new designated stations  from which to operate.  Obviously, because the food trucks have been a polarizing — albeit, mostly  one-way — issue for politicians and brick-and-mortar restaurateurs, it would be  impossible to distribute these spots in a diplomatic manner that would please  everyone.

That said, even objectively, their distribution seems a  little queer.

For instance, there are about eight between Wicker Park and  Ukrainian Village, but only three in the Loop. If you’re not up on your  neighborhoods, that means residential areas with low foot traffic during peak  lunching and munching hours are getting double the food-truck access than areas  packed with employee populations. Also, the farthest south they would go — again, if these proposed locations are approved — is 437 S. Columbus Dr. So, if  you’re working in Bronzeville or one of the hospitals further south, you just  can’t eat from a food truck.

“I would have liked to have seen a few more designated stands  on the South Side and some on the West Side, but this is a step in the right  direction,” said Stephanie D. Neely,   Chicago city treasurer. “Food trucks are  small businesses too, they should be everywhere and they help grow the city’s  reputation as a real foodie town.”

It would be easy to speculate about why these spots have  fallen where they have, like how they might have had to contend with existing  contracts with franchisers, for example. But this is still, at least, a start  and gets Chicago a seat at the table with other cities that have long enjoyed  the controversial luxury of walking down the street, seeing a truck and enjoying  food you purchased from it.

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How to Start a Trucking Company Video

How to Start a Trucking Company

Danube Decay Hinders Rhine to Leave Shippers Blue

Danube Decay Hinders Rhine Link to Leave Shippers Blue – Freight

European Union plans for a trade artery between the Black and North seas have stalled as an upgrade of the Danube waterway is held up by spats over funding, the environment and immigration, delaying work that would reduce transport costs for companies spanning BASF SE (BAS) to Ford Motor Co. (F).

The bickering has stymied moves to upgrade infrastructure and reverse a drop in water levels in the lower Danube, while comments from right-leaning Dutch politicians have upset plans for Rotterdam port to help modernize Romania’s biggest harbor.

Goods volumes on Europe’s longest river after the Volga are 80 percent lower than on the Rhine, the region’s busiest waterway, according to EU figures. About 45 million metric tons of cargo was transported last year, half the total moved before the disintegration of the Soviet bloc, said Manfred Seitz, director of Vienna-based lobby group Pro Danube International.

“Businesses are desperate,” said Karin de Schepper, general secretary at Inland Navigation Europe in Brussels, which promotes waterborne trade. “They’d like to use the Danube but they can’t so they’re looking at alternatives.”

Rising in the Black Forest in western Germany, the Danube– dubbed “blue” by Viennese composer Johann Strauss in his 1866 waltz — flows for more than 1,750 miles (2,800 kilometers) through 10 European countries. Its catchment area covers one-fifth of the EU and has a population in excess of 100 million.

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